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旅游英語

定　　價(jià)：31 元

叢書名：高等院校旅游專業(yè)系列教材

當(dāng)前圖書已被 1 所學(xué)校薦購過！

查看明細(xì)

作者：段開成著
出版時(shí)間：2004/1/1
ISBN：9787310011629
出版社：南開大學(xué)出版社

中圖法分類：H31
頁碼：375
紙張：膠版紙
版次：1
開本：16K

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《旅游英語（高級(jí)）》是國內(nèi)首本集旅游英語實(shí)用口語、旅游英語專業(yè)文獻(xiàn)閱讀、旅游管理專業(yè)英中文口筆翻譯、旅游應(yīng)用文寫作于一體的綜合性專業(yè)教材，適用于旅游管理專業(yè)高年級(jí)學(xué)生、旅游業(yè)管理人員、旅游英語自學(xué)人士。全書共分21課，每課均有中英交際文化對(duì)比、中英語言對(duì)比、中英口筆翻譯技巧對(duì)比、英語寫作知識(shí)等方面的介紹短文。本教材力求做到基礎(chǔ)與專業(yè)相結(jié)合、知識(shí)與技能相結(jié)合，介紹國際旅游新動(dòng)態(tài)，全面提高學(xué)生旅游英語綜合交際能力，培養(yǎng)旅游業(yè)跨世紀(jì)人才。
對(duì)于使用本教材的旅游管理專業(yè)本科英語教師，編者建議：切勿機(jī)械地采用傳統(tǒng)的精讀課或四、六級(jí)統(tǒng)考的教學(xué)方法來講授本教材，而應(yīng)根據(jù)本校旅游管理專業(yè)的培養(yǎng)目標(biāo)、旅游業(yè)的實(shí)際發(fā)展?fàn)顩r、學(xué)生的英語水平以及對(duì)旅游業(yè)現(xiàn)狀的了解程度和實(shí)際需要，來確定本教材的使用時(shí)間長度；靈活地使用本教材，在教學(xué)中對(duì)本教材的各種內(nèi)容進(jìn)行適當(dāng)?shù)膭h減或增加，特別多練，充分發(fā)揮學(xué)生的主觀能動(dòng)性，讓學(xué)生多讀、多想、多做，以全面提高學(xué)生的英語實(shí)際應(yīng)用水平。

It is sometimes debated whether there truly exists a travel industry in the sense of a distinct group of enterprises such as the steel, automobile, or electronic industries. Part of the problem is that the term industry is more commonly identified with manufacturing and production-based enterprises, and the other part of the problem is that the travel industry is not one industry, but, in reality, a collection of businesses all selling travel-related services. The general public is likely to be more familiar with each component of the travel industry, that is, the airline industry, the hotel industry, the restaurant industry, or the entertainment business, etc. The individual industries also do not necessarily act together as an integrated group and very often have conflicting views among themselves. In addition, there are businesses involved that serve both travelers and residents with respect to eating, shopping, recreation, and entertainment. However, ever since the 1960s, more and more people have begun to view travel as an industry, rather than as a miscellaneous collection of transportation companies. Moreover, with the billions of dollars in income it generates, travel can certainly be categorized as an industry.
The travel industry comprises thousands of diverse organizations and businesses that are involved directly or indirectly in producing and providing products and services for travelers. These businesses range in size from small companies to multinational corporations, and are categorized by some as direct providers, support services, and developmental organizations.
The first category, direct providers, includes businesses typically associated with travel, such as airlines, hotels, ground transportations, travel agencies, restaurants and retail shops. These businesses provide services, activities, and products that are consumed or purchased directly by the travelers. They tend to reflect those sectors of the travel industry that are visible to the travelers.
Below the surface of direct providers lies a large variety of businesses lending support to direct providers. These support services include specialized services, such as tour organizers, travel and trade publications, hotel management firms, and travel research firms, and basic supplies and services, such as contract laundry and contract food service.

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