定 價(jià)：28 元
叢書(shū)名：現(xiàn)代實(shí)用商務(wù)英語(yǔ)叢書(shū)
- 作者：羅虹、陸志興
- 出版時(shí)間：2009/1/1
- ISBN：9787307067721
- 出 版 社：武漢大學(xué)出版社
- 中圖法分類：H31
- 頁(yè)碼：285
- 紙張：膠版紙
- 版次：2
- 開(kāi)本：16K
《商務(wù)英語(yǔ)選讀》修訂注重結(jié)合英語(yǔ)經(jīng)貿(mào)專業(yè)類學(xué)生的特點(diǎn)，在編寫(xiě)設(shè)計(jì)上重點(diǎn)突出國(guó)際商務(wù)活動(dòng)相關(guān)的內(nèi)容，增加專業(yè)術(shù)語(yǔ)和知識(shí)。同時(shí)，強(qiáng)調(diào)對(duì)學(xué)生英語(yǔ)基本技能的培養(yǎng)和訓(xùn)練，努力提高學(xué)生實(shí)際運(yùn)用英語(yǔ)的能力，培養(yǎng)全面發(fā)展復(fù)合型國(guó)際商務(wù)人才。為了適應(yīng)國(guó)際經(jīng)濟(jì)形勢(shì)的變化和滿足我國(guó)外貿(mào)教育發(fā)展的需求，此次編者對(duì)《商務(wù)英語(yǔ)選讀》進(jìn)行了全面的修訂和補(bǔ)充，使內(nèi)容和質(zhì)量更為充實(shí)和完善。
高等院校商務(wù)專業(yè)系列教材，21世紀(jì)商務(wù)人士必備工具書(shū)，內(nèi)容涵蓋當(dāng)今國(guó)際商務(wù)最新觀點(diǎn)、最新動(dòng)態(tài)，幫助您迎接新世紀(jì)國(guó)際商務(wù)業(yè)態(tài)的新挑戰(zhàn)。
為了適應(yīng)國(guó)際經(jīng)濟(jì)形勢(shì)的變化和滿足我國(guó)外貿(mào)教育發(fā)展的需求，此次我們對(duì)《商務(wù)英語(yǔ)選讀》進(jìn)行了全面的修訂和補(bǔ)充，使內(nèi)容和質(zhì)量更為充實(shí)和完善。
本書(shū)修訂注重結(jié)合英語(yǔ)經(jīng)貿(mào)專業(yè)類學(xué)生的特點(diǎn)，在編寫(xiě)設(shè)計(jì)上重點(diǎn)突出國(guó)際商務(wù)活動(dòng)相關(guān)的內(nèi)容，增加專業(yè)術(shù)語(yǔ)和知識(shí)。同時(shí)，強(qiáng)調(diào)對(duì)學(xué)生英語(yǔ)基本技能的培養(yǎng)和訓(xùn)練，努力提高學(xué)生實(shí)際運(yùn)用英語(yǔ)的能力，培養(yǎng)全面發(fā)展復(fù)合型國(guó)際商務(wù)人才。
修訂和補(bǔ)充的內(nèi)容有：
1.對(duì)個(gè)別章節(jié)的課文與閱讀材料進(jìn)行更新，使之更具時(shí)代性、知識(shí)性和趣味性；
2.增補(bǔ)了與每個(gè)單元課文相關(guān)的語(yǔ)言與文化背景知識(shí)；
3.對(duì)每個(gè)單元課文中難度較大的句式和商務(wù)術(shù)語(yǔ)補(bǔ)充了解釋和翻譯。
編寫(xiě)上具有以下幾個(gè)特點(diǎn)：
題材廣泛。本書(shū)從國(guó)際貿(mào)易、金融證券、貿(mào)易談判、商務(wù)交際和電子商務(wù)等多方面介紹了國(guó)際貿(mào)易的領(lǐng)域，內(nèi)容豐富多彩，全面展現(xiàn)了國(guó)際商務(wù)活動(dòng)主題的涵蓋面，是一本系統(tǒng)、完整的商務(wù)英語(yǔ)閱讀教材。
材料新穎。本教材所選的內(nèi)容大部分來(lái)源于國(guó)內(nèi)外最新原版書(shū)籍和文章，觀點(diǎn)新穎、表達(dá)地道。在著重介紹商務(wù)知識(shí)與商務(wù)活動(dòng)的同時(shí)，也介紹了語(yǔ)言文化與跨文化交際方面的知識(shí)。本書(shū)還從構(gòu)詞、句法、中心大意、閱讀技巧等方面介紹了如何提高英語(yǔ)閱讀理解的系列方法，可幫助學(xué)生提高英語(yǔ)閱讀的理解能力。
專業(yè)突出。本書(shū)所用商務(wù)詞匯術(shù)語(yǔ)專業(yè)、準(zhǔn)確，學(xué)生可在學(xué)好專業(yè)課的基礎(chǔ)上，積累商務(wù)知識(shí)及標(biāo)準(zhǔn)表達(dá)法，形成本專業(yè)的獨(dú)特優(yōu)勢(shì)。
Chapter 1 Cross Culture of Business
Section I
Text A Aspects of Culture （ I ）
Reading Passage 1， Passage 2
Section II
Text B Aspects of Culture （ II ）
Reading Passage 3， Passage 4
Reading Skill Prereading
Chapter 2 Business Etiquette
Section I
Text A Everyday Etiquette for Office Life
Reading Passage 1， Passage 2
Section II
Text B Handshakes
Reading Passage 3， Passage 4
Reading Skill Speed Reading
Chapter 3 Insurance
Section I
Text A Insurance and Its Functions
Reading Passage 1， Passage 2
Section lI
Text B Types of Insurance Coverage
Reading Passage 3， Passage 4
Reading Skill Skimming
Chapter 4 Global Corporations
Section I
Text A Multinationals
Reading Passage 1， Passage 2
Section II
Text B The Ups and Downs of Sanyo
Reading Passage 3， Passage 4
Reading Skill Scanning
Chapter 5 Successful Businessmen
Section I
Text A Inspiration and Hard Work Made Me an Entrepreneur
Reading Passage 1， Passage 2
Section H
Text B Malcolm McLean
Reading Passage 3， Passage 4
Reading Skill Context Clues
Chapter 6 Economy and Business
Section I
Text A Big-Thinking Chinese HDTV Maker Looks to the U.S. Market
Reading Passage 1， Passage 2
Section lI
Text B Pepsi Gets Street Smart
Reading Passage 3， Passage 4
Reading Skill Main Idea
Chapter 7 Advertisements
Section I
Text A The Advertising Standards Authority：An Advertising Watchdog
Reading Passage 1， Passage 2
Section lI
Text B Advertising
Reading Passage 3， Passage 4
Reading Skill Stems and Affixes
Chapter 8 Internet and E-commerce
Section I
Text A Surfing to Success
Reading Passage 1， Passage 2
Section II
Text B Getting World onto Intemet Train
Reading Passage 3， Passage 4
Reading Skill Paragraph Analysis： Reading for Full Understanding
Keys to Exercises
Vocabulary
References
Todays bills are problematic for vending machines. Modern vending machines accept dollar bills， but users still face the frustration of their money being rejected because of folded corners and wrinkled edges.
One of the great benefits of smart cards is that the cards value can be verified and changed without going through the kind of credit card dial-up system. Transactions can be speeded up， and lines shortened.
Imagine using the sort of smart card planned by Visa in an experimental program for the 1996 Atlanta Olympics. Although final plans are still being worked out， the user could get up in the morning with a card he had loaded with， say，$ 200 the day before at an ATM-like machine. He pays for breakfast at a fast food restaurant， pays for a bus ride to an Olympic stadium， then purchases a ticket for the pole vault competition at a machine on-site. In the hot afternoon sun， he stops by a vending machine to purchase a cool drink with the card， then pauses at a nearby telephone to call home， also using the card.
With the value of the card reduced， he might stop at an ATM to add another $100. （One of the virtues of the card is that if it is lost， only its current value is put at risk， and not an entire line of credit.） Or he might exhaust the cards value and simply throw it away. In the Visa experiment， the cards will be disposable.
Converting to smart cards will require massive， but gradual， refitting or replacement of equipment in stores， restaurants， and telephones. The first smart cards will carry the conventional magnetic stripe so they can be used like traditional credit cards in addition to their "smart" functions.The transition will likely be a quiet， almost unnoticed process. And its already happening.
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