作者王玉婧編寫的《國際商務英語函電》體現了整個國際商務過程所必須的交際需要，是實現各職業(yè)能力、成為應用型貿易人才的前提條件。
本教材創(chuàng)新的在于開篇將商務溝通的理論整合進來，闡釋了溝通的定義、分類及過程，從環(huán)境、語義、心里和文化等角度探討了溝通失效的原因。在建立業(yè)務關系環(huán)節(jié)，添加了信用查詢的相關知識和例信，并給出銀行資信證明樣本，使教材能夠與實際更緊密地結合。
本教材可以培養(yǎng)學生使用英文信函進行國際貿易業(yè)務磋商的能力,讓學生系統(tǒng)掌握國際貨物買賣的一般程序、慣例和規(guī)則，提供學生分析問題和解決問題的能力，打造精通國際貿易業(yè)務的應用型和復合型人才。
王玉婧，天津商業(yè)大學教授，經濟學博士。曾赴澳大利亞CharIesSturtUrliversity做訪問學者；有在外資企業(yè)從事進出口業(yè)務實際工作經歷。主要講授國際商務(雙語)、國際貿易理論與實務、外貿英文函電、BusinessCommunication，ManaqlnqGlobalBusinese等課程。近5年主持完成省部級課題2項，參與國家課題4項，發(fā)表論文50余篇，SSCl收錄1篇，El收錄4篇，ISTP收錄4篇。
Topic 1 Theory of Business Communication Ⅰ Learning Outcomes Ⅱ CommunicationTopic 2 Writing Principles and Layout of Business Letters Ⅰ Learning Outcomes Ⅱ Brief Introduction of Principles for Business Communication Ⅲ The Components of Business Letter Ⅳ The Layout of a Business Letter Ⅴ The Format of Envelopes Ⅵ Specimen LettersTopic 3 Establishing Business Relations&Credit Inquiry Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 4 Inquiry and Reply Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 5 Offer and Counteroffer Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 6 Purchase＆Sales Contract Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Ⅳ Useful Expressions Ⅴ ExercisesTopic 7 Payment Terms Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 8 Establishment of and Amendment to L/C Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 9 TranspOrtatiOn Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 10 International TransportatiOn Insurance Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ Exercises Topic 11 Complaint Claim＆Settlement Ⅰ Learning 0utcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ Exercises Topic 12 C0rrespondence on Other Trading Practice Ⅰ Learning Outcomes Ⅱ Specimen Letters Ⅲ Useful ExpressionsTopic 13 Functional Business Writing Ⅰ Learning Outcomes Ⅱ Invitation&Reply Ⅲ Notice&Note Ⅳ Announcement Ⅴ Memorandums Ⅵ Minutes Ⅶ Agenda Ⅷ ReportAppendix 1 外貿常用術語、詞匯表Appendix 2 世界主要港口Appendix 3 世界主要貨幣主要參考文獻
書單推薦
