《綜合商務(wù)英語》融合最新的《普通高等學(xué)校本科外國語言文學(xué)專業(yè)類教學(xué)指南》和商務(wù)英語專業(yè)四八級考試題型，按照商務(wù)英語專業(yè)教學(xué)要求進行修訂編寫，以培養(yǎng)學(xué)生的商務(wù)英語綜合應(yīng)用能力，包括英語語言知識和應(yīng)用能力，商務(wù)知識、理論和應(yīng)用能力，職場適應(yīng)及發(fā)展能力和綜合運用各種知識解決商務(wù)實際問題的能力等為目標(biāo)。教材內(nèi)容的選材圍繞商務(wù)活動的各個階段，包括公司介紹、溝通交流、商務(wù)旅行、產(chǎn)品、銷售、商務(wù)管理市場營銷等等，通過構(gòu)建真實的職場商務(wù)情景，激發(fā)學(xué)生的學(xué)習(xí)動力與熱情。本次修訂為滿足當(dāng)前教學(xué)需求，增加課程思政元素，同時更新商務(wù)領(lǐng)域中最新知識，如電子商務(wù)、跨境電商、一帶一路共同體等。本書為綜合教程的第4冊，主題涉及商務(wù)溝通、商務(wù)談判、金融與銀行、股票與債權(quán)、電子商務(wù)、風(fēng)險管理等。
總主編：郭桂杭教授，廣東外語外貿(mào)大學(xué)國際商務(wù)英語學(xué)院院長，教授，英國皇家特許管理會計師（ACMA），全球特許管理會計師（CGMA）。中國國際貿(mào)易學(xué)會國際商務(wù)英語研究委員會常務(wù)副理事長。劉白玉教授，山東工商學(xué)院外語學(xué)院教授，教育部高等學(xué)校商務(wù)英語專業(yè)教學(xué)協(xié)作組委員，山東省對外經(jīng)濟學(xué)會國際商務(wù)英語專業(yè)委員會會長。
主編：周紅紅，北京交通大學(xué)語言與傳播學(xué)院公共英語教學(xué)部教授。曾榮獲北京交通大學(xué)獲青年教師講課比賽大獎，先后被評為鐵道部優(yōu)秀教師、鐵道部青年拔尖人才和北京市高等院校優(yōu)秀青年骨干教師并被北京交通大學(xué)聘為首屆優(yōu)秀主講教師。2018-2022年教育部高等學(xué)校外國語言文學(xué)類專業(yè)教學(xué)指導(dǎo)委員會英語專業(yè)教學(xué)指導(dǎo)分委員會委員。
Unit 1 Business Communication ................................................................ 001
Text A Twelve Secrets of Effective Business Communication.........................................001
Text B Communicating Effectively for Business.......................................................................019
Case Study.......................................................................................................................................031
Chinese Values................................................................................................................................031
Unit 2 Business Negotiation........................................................................ 033
Text A The Art of Negotiating ...............................................................................................033
Text B Negotiation Strategy: Seven Common Pitfalls to Avoid......................................050
Case Study.......................................................................................................................................058
Chinese Values................................................................................................................................059
Unit 3 Takeovers and Mergers .................................................................... 061
Text A Mergers and Acquisitions: Understanding Takeovers...........................................061
Text B Mergers and Acquisitions (M&A): Types, Structures, Valuations........................079
Case Study.......................................................................................................................................091
Chinese Values................................................................................................................................091
Unit 4 Accounting ........................................................................................ 093
Text A Accounting Explained with Brief History and Modern Job Requirements........093
Text B Skills for Accountants: Honing Your Technical Accounting Skills & Abilities.......110
Case Study.......................................................................................................................................119
Chinese Values................................................................................................................................120
Unit 5 Finance and Banking ........................................................................ 123
Text A On the Way: Chinese Capital’s Journey to the World.........................................123
Text B Which Is Better: Saving Money or Paying Down Debt?......................................140
Case Study.......................................................................................................................................148
Chinese Values................................................................................................................................148
Unit 6 Stocks and Bonds.............................................................................. 151
Text A Stocks vs. Bonds...........................................................................................................151
Text B Where to Put Your Cash While Savings Rates Are Rock-bottom ....................167
Case Study.......................................................................................................................................176
Chinese Values................................................................................................................................177
Unit 7 Data Economy .................................................................................. 179
Text A Understanding the Metaverse Economy and How to Navigate It....................179
Text B The Digital Economy—Pros and Cons...................................................................196
Case Study.......................................................................................................................................207
Chinese Values................................................................................................................................208
Unit 8 Cross-Border E-Commerce ............................................................ 209
Text A How to Expand an E-Commerce Business Cross-Border? ...............................209
Text B How to Succeed in a New Era for Cross-Border E-Commerce?....................226
Case Study.......................................................................................................................................235
Chinese Values................................................................................................................................237
Unit 9 Green Economy................................................................................ 239
Text A Turning Carbon Neutrality Vision into Reality......................................................239
Text B How Consumers Can See Through Net-Zero “Smoke and Mirrors”.............259
Case Study.......................................................................................................................................270
Chinese Values................................................................................................................................271
Unit 10 The Belt and Road Initiative............................................................ 273
Text A Jointly Building the Belt and Road and Sharing a Brighter Future....................273
Text B China’s Belt and Road Initiative Promotes Connectivity, Development
along Ancient Route..................................................................................................289
Case Study.......................................................................................................................................299
Chinese Values................................................................................................................................300
附錄一 Glossary............................................................................................. 303
附錄二 TEM-8 (2021–2023) .......................................................................... 313
TEM-8 (2021)..................................................................................................................................313
TEM-8 (2022)..................................................................................................................................318
TEM-8 (2023)..................................................................................................................................322
附錄三 References ......................................................................................... 327
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