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目? ? 錄
第一部分? 創(chuàng)新能力訓練
模塊 1 創(chuàng)新意識與創(chuàng)新精神 ............................................................................................2
1.1 創(chuàng)新與創(chuàng)新意識 ............................................................................................................. 3
1.2 創(chuàng)新精神培養(yǎng) ............................................................................................................... 12
模塊 2 培養(yǎng)創(chuàng)新思維 .....................................................................................................21
2.1 突破思維定式 ............................................................................................................... 22
2.2 掌握創(chuàng)新方法 ............................................................................................................... 32
模塊 3 創(chuàng)新能力訓練 .....................................................................................................47
3.1 創(chuàng)新能力塑造 ............................................................................................................... 48
3.2 創(chuàng)新能力的培養(yǎng)與訓練 ............................................................................................... 57
第二部分? 把握創(chuàng)業(yè)機遇
模塊 4 創(chuàng)業(yè)與創(chuàng)業(yè)精神..................................................................................................68
4.1 創(chuàng)業(yè)和創(chuàng)業(yè)者 ............................................................................................................... 69
4.2 創(chuàng)業(yè)素質(zhì)和創(chuàng)業(yè)精神 ................................................................................................... 84
模塊 5 創(chuàng)業(yè)環(huán)境分析 ...................................................................................................100
5.1 宏觀創(chuàng)業(yè)環(huán)境 ............................................................................................................. 101
5.2 微觀創(chuàng)業(yè)環(huán)境 ............................................................................................................. 118
模塊 6 創(chuàng)業(yè)機會與風險................................................................................................128
6.1 創(chuàng)業(yè)的類型和模式 ..................................................................................................... 129
6.2 評估創(chuàng)業(yè)機會 ............................................................................................................. 142
6.3 評估創(chuàng)業(yè)項目 ............................................................................................................. 154
第三部分? 踐行創(chuàng)業(yè)人生
模塊 7 創(chuàng)業(yè)資源與團隊................................................................................................168
7.1 籌措創(chuàng)業(yè)資金 ............................................................................................................. 169
7.2 組建創(chuàng)業(yè)團隊 ............................................................................................................. 181
模塊 8 商業(yè)模式設計與創(chuàng)業(yè)計劃 .................................................................................195
8.1 設計商業(yè)模式 ............................................................................................................. 196
8.2 撰寫創(chuàng)業(yè)計劃書 ......................................................................................................... 206
模塊 9 組建與管理初創(chuàng)企業(yè) ........................................................................................219
9.1 企業(yè)法律形式選擇 ..................................................................................................... 220
9.2 企業(yè)選址、命名與注冊 ............................................................................................. 234
9.3 新創(chuàng)企業(yè)財務管理 ..................................................................................................... 256
9.4 產(chǎn)品營銷與品牌建設 ................................................................................................. 268
參考文獻........................................................................................................................278