第一篇 全國(guó)民宿行業(yè)發(fā)展研究
第一章 云掌柜2020 民宿年度數(shù)據(jù)報(bào)告 ··············································· 3
一、2020 年全國(guó)民宿行業(yè)經(jīng)營(yíng)概況 ··············································· 5
二、2020 年TOP10 熱門(mén)城市民宿經(jīng)營(yíng)報(bào)告 ····································18
第二篇 民宿專(zhuān)題研究
第二章 我國(guó)民宿政策結(jié)構(gòu)及政策工具比較研究 ··································71
一、引言················································································73
二、文獻(xiàn)回顧··········································································74
三、資料來(lái)源與分析框架 ··························································78
四、民宿政策結(jié)構(gòu)及政策工具對(duì)比分析 ········································80
五、結(jié)論················································································90
第三章 國(guó)內(nèi)民宿管理政策比較研究北京、廣東和浙江三省市比較 ····97
一、引言················································································99
二、三省市已發(fā)布的民宿管理相關(guān)政策文本收集歸類(lèi)及編碼 ··········· 100
三、政策背景及總體狀況對(duì)比 ·················································· 101
四、民宿政策內(nèi)容比較 ····························································111
五、結(jié)論及建議····································································· 122
六、總結(jié)·············································································· 124
第四章 全國(guó)民宿研究知識(shí)圖譜分析 ··············································· 127
一、引言·············································································· 129
二、數(shù)據(jù)來(lái)源及研究方法 ························································ 129
三、民宿研究可視化分析 ························································ 130
四、民宿研究的展望 ······························································ 138
五、結(jié)論·············································································· 139
第五章 全國(guó)民宿圖書(shū)出版現(xiàn)狀研究 ··············································· 141
一、國(guó)內(nèi)民宿圖書(shū)出版現(xiàn)狀及特征 ············································ 143
二、國(guó)內(nèi)民宿圖書(shū)出版趨勢(shì) ····················································· 154
第六章 從民宿企業(yè)發(fā)展窺探國(guó)內(nèi)民宿行業(yè)的趨勢(shì) ····························· 155
一、OTA 類(lèi)民宿企業(yè)代表：攜程 ··············································· 157
二、垂直類(lèi)民宿企業(yè)代表：木鳥(niǎo) ··············································· 157
三、品牌民宿企業(yè)：大樂(lè)之野 ·················································· 158
四、PMS 企業(yè)：訂單來(lái)了 ························································ 159
五、CRM 企業(yè)：如程 ····························································· 159
六、民宿托管加盟企業(yè)：悠家民宿 ············································ 160
七、民宿行業(yè)趨勢(shì)預(yù)判 ··························································· 161
八、結(jié)語(yǔ)·············································································· 162
第七章 全國(guó)心理學(xué)主題民宿發(fā)展研究 ············································ 165
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