國際商學（International Business Studies）作為一門學科在國外已經有半個多世紀的歷史，已經從最初的基于實際需要的實用主義探討漸變?yōu)楫斀竦睦碚摵蛯嵺`兼具的科學的、規(guī)范的和系統(tǒng)的學科專業(yè)體系。隨著其學科體系的不斷完善，社會對其在經濟社會發(fā)展中的重要性的認識逐步加深，各行各業(yè)中國際商學人才供需矛盾的日益凸現(xiàn)以及國際商學院或國際商學系在國外大學的紛紛設立，使得國際商學走向成熟和繁榮具有了堅實的組織基礎。近三十年來，國外出版了大量的國際商學研究著作和國際商學專業(yè)教材，這又為國際商學理論的發(fā)展創(chuàng)造了良好的條件。
國際商學（International Business Studies）作為一門學科在國外已經有半個多世紀的歷史，已經從最初的基于實際需要的實用主義探討漸變?yōu)楫斀竦睦碚摵蛯嵺`兼具的科學的、規(guī)范的和系統(tǒng)的學科專業(yè)體系。隨著其學科體系的不斷完善，社會對其在經濟社會發(fā)展中的重要性的認識逐步加深，各行各業(yè)中國際商學人才供需矛盾的日益凸現(xiàn)以及國際商學院或國際商學系在國外大學的紛紛設立，使得國際商學走向成熟和繁榮具有了堅實的組織基礎。近三十年來，國外出版了大量的國際商學研究著作和國際商學專業(yè)教材，這又為國際商學理論的發(fā)展創(chuàng)造了良好的條件。
改革開放前后，為適應對外經貿交流合作對涉外人才的需要，國內一些高校先后開設了涉外專業(yè)，國家在不同地區(qū)開辦了對外貿易學院（或大學），這極大地推動了國內、國際商學理論研究和國際商科的學科建設。近十多年來，無論從理論研究還是從人才培養(yǎng)看，國際商學的發(fā)展突飛猛進，國內不少知名大學紛紛成立國際商學院或國際商學系，甚至民辦獨立學院也開辦了國際商學專業(yè)。這無疑會促進國際商學的學科建設、理論研究和人才培養(yǎng)。當然，應該看到，國內的國際商學研究仍然存在著不少值得嚴重關切的問題。例如，學科理論體系和基礎尚不健全；理論研究尚處于初探階段，國際商學內容體系尚未完全成形，人才培養(yǎng)尚缺乏師資支撐，以及國際商學教學尚無配套的優(yōu)質教材等。
“當代商學”（Contemporary Business）在國際商學研究體系中具有舉足輕重的地位，這不僅因為它在國際商學研究體系中處于基礎地位，還因為它在國際商學研究體系中處于核心地位。“當代商學”是國際商學的“先導”和“入場券”。正因為如此，國外出版了大量的國際商學基礎研究著作和形式多樣的當代商學教材。據(jù)不完全統(tǒng)計，僅在美國出版的當代商學教材就多達八十余種，有關當代商學研究的著作則難計其數(shù)。然而，縱觀目前國內圖書市場，國際商學研究不僅為數(shù)不多，而且基本上都是用漢語寫成，而種類繁多的國際商務英語圖書，從商務英語閱讀到寫作與函電，從商務英語聽力到會話與談判，再到商務英語手冊與辭典，基本注重國際商務實務，對國際商學理論一般都不涉及，難以與國外對接。從國外引進的國際商學理論著作和教材又存在語言艱深、}肖化困難、價格昂貴、與國情脫節(jié)等問題。
于是，國際商學和國際商務英語學習者，尤其是大專院校本科生、研究生以及具有相當英語水平的社會人士陷于這樣一種尷尬的境地：他們掌握了一定的英語語言技能，也掌握一些國際貿易實務技能，但希望能夠借助已有的英語知識和能力更加全面地掌握國際商學理論知識，了解國際商學研究的前沿動態(tài)，進一步提高自己的國際商學理論素養(yǎng)甚至英語水平，解決實際工作中遇到的問題。令人遺憾的是，這樣一部用英語撰寫的國際商學理論著作或教材在國內市場難覓其蹤跡。
Chapter 1 Contemporary Business： Some Basic Concepts
1.1 Foundation of Contemporary Business
1.1.1 Business and business activities
1.1.2 Business and business people
1.2 Economic Forces Affecting Business
1.2.1 Competition
1.2.2 Supply and demand
1.3 The Business Environment
1.3.1 The socio-cultural environment
1.3.2 The economic environment
1.3.3 The political environment
1.3.4 The technological environment
1.3.5 The competitive environment
1.3.6 The physical environment
1.3.7 The global business environment
1.4 How Government Affects Business Activities
Chapter 2 Sole Proprietorship and Partnership
2.1 Aspects of Small Businesses
2.1.1 Some basic facts about small businesses
2.1.2 Get prepared to leap into your business
2.1.3 Three common ways of establishing a small business
2.1.4 Small business operations and management
2.1.5 Contributions of small business to the society
2.2 Entrepreneurs and Entrepreneurship
2.2.1 Entrepreneurs and entrepreneurial teams
2.2.2 Entrepreneurial characteristics： personal qualities of an entrepreneur
2.3 Sole Proprietorship
2.3.1 Advantages of sole proprietorship
2.3.2 Disadvantages of sole proprietorship
2.4 Partnership
2.4.1 Major types of partnership
2.4.2 Steps of establishing a partnership
2.4.3 Elements of a good partnership agreement
2.4.4 Advantages and disadvantages of partnership
Chapter 3 Corporation Start-up and Expansion
3.1 Basic Aspects of Corporations
3.1.1 Corporations and their common characteristics
3.1.2 Classification of corporations
3，1.3 Major types of corporations in the US
3.1.4 Other types of corporations
3.2 Advantages and Disadvantages of General Corporations
3.2.1 Advantages of general corporations
3.2.2 Disadvantages of general corporations
3.3 The Establishment and Corporate Structure of a Corporation
3.3.1 Steps of launching a corporation
3.3.2 Corporate structure
3.4 Mergers and Acquisitions
3.4.1 How mergers occur
3.4.2 Current trends in mergers and acquisitions
3.5 Other Types of Business Organization
3.5.1 Syndicates and technical partnerships
3.5.2 Cooperatives
3.5.3 Franchises
Chapter 4 Social Responsibility and Business Behavior
4．1 Corporate Social Responsibility and Its Importance
4．7．7 Defining corporate social responsibility
4．7．2 The importance of CSR to business and society
4．2 Personal and Organizational Ethics
4．2．7 Ethical behavior begins with personal morals
4．2．2 Organizational ethics begins with top management
4．2．3 Legality is only the first and final ethical desideratum
4．3 Ethical Behavior and Corporate Decisions
4．3．7 Identify the nature of ethics and ethical issues
4．3．2 Ethical dilemmas and ethical lapses
4．3．3 Basic approaches to ethical decision making
4．3．4 Steps of making sound ethical decisions
4．4 Management of Corporate Social Responsibility
4．4．7 Factors affecting corporate social responsibility management
4．4．2 Setting corporate ethical standards
4．4．3 Social accounting and auditing
4．5 Implementation of Corporate Social Responsibility
4．5．7 Assessing your CSR situation
4．5．2 Designing your CSR strategies
4．5．3 Clarifying your CSR commitments
4．5．4 Implementing your CSR programs
4．5．5 Checking CSR progress and evaluating performance
Chapter 5 International Trade and Global Markets
5．1 International Trade and Reasons for International Trade
5．7．7 Defining international trade
5．1．2 Reasons for international trade
5．1．3 Possible benefits of international trade
5．2 Forms of International Business Activity
5．2．7 Importing and exporting
5．2．2 International licensing
5．2．3 International franchising
5．2．4 International strategic alliances and joint ventures
5．2．5 Running wholly-owned facilities
5．3 Multinational Corporations
5．3．7 Defining multinational corporations
5．3．2 Advantages of multinational corporations
5．3．3 Disadvantages of multinational corporations
5．4 International Trade Balance and Finance
5．4．7 Balance of trade 90
5．4．2 Trade deficits and surpluses
5．4．3 Balance of payments
5．4．4 Exchange rates
5．4．5 International trade finance
5．5 Barriers to International Trade
5．5．1 Tar
5．5．2 Quota
5．5．3 Subsidies
5．5．4”Voluntary”export restraint
5．5．5 Exchange controls and export controls
5．5．6 Embargoes
5．5．7 Unfair trade practices
5．6 Trade Agreements，Organizations and Blocs
5．6．7 The General Agreement on Tariffs and Trade and the World Trade Organization
5．6．2 Asia Pacific Economic Cooperation
5．6．3 Other malor international trading blocs
5．6．4 Unilateral trade privileges 98
5．6．5 International trade finance and organizations
……
Chapter 6 Management Fundamentals and Planning
Chapter 7 Organizing and Organizational Design
Chapter 8 Staffing and Human Resources Management
Chapter 9 Leading and Organizational Communication
Chapter 10 Controlling and Quality Management
Chapter 11 Manufacturing and Service Operations Management
Chapter 12 Marketing and Consumer Networks
References
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