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目錄
主編的話 ⅩⅢ
CNAIS 2015特輯
社交APP中LBS用戶隱私關(guān)注的影響機(jī)理研究/劉魯川，安昭宇 1
軟件測(cè)試中的游戲化元素研究——基于手機(jī)測(cè)試的多案例研究/王亞飛，楊波，王星，田金英 21
云存儲(chǔ)背景下影響在線好友邀請(qǐng)項(xiàng)目成功的因素研究/史楠，丁一，王刊良 33
在線產(chǎn)品評(píng)論對(duì)消費(fèi)者剩余的影響/朱存根，姚忠，馮嬌 48
企業(yè)生成內(nèi)容對(duì)用戶生成內(nèi)容的影響——以新浪企業(yè)微博為例/呂喆朋，黃京華，金悅 62
研究論文
面向用戶學(xué)習(xí)的產(chǎn)品知識(shí)地圖構(gòu)建研究/楊春姬，陳智高，馬玲 79
在線社會(huì)支持的提供意愿研究——基于解釋水平理論的視角/李嘉，柳明輝，劉璇，張朋柱，張晨 92
農(nóng)產(chǎn)品流通信息平臺(tái)質(zhì)量對(duì)用戶滿意度的影響——基于使用經(jīng)驗(yàn)的調(diào)節(jié)作用/徐健，王盼，呂成戍 111
從新進(jìn)入者到領(lǐng)先者——基于關(guān)系管理的平臺(tái)創(chuàng)新/欒世棟，晏夢(mèng)靈，李昶，董小英 123
學(xué)術(shù)動(dòng)態(tài) 144
CONTENTS
EDITORS’ NOTES ⅩⅢ
SPECIAL SECTION—CNAIS 2015
The Study of Influencing Factors That Affect LBS Users’ Privacy Concern in Social APPs/ LIU Luchuan，AN Zhaoyu 1
Research on Gamification Elements in Software Testing—A Multi-case Study Based on Mobile Phone Testing/ WANG Yafei，YANG Bo，WANG Xing，TIAN Jinying 21
Study of Factors Impacting the Success of Online Referral Program in the Context of Cloud Storage Service / SHI Nan，DING Yi，WANG Kanliang 33
The Impact of Online Consumer Reviews on Consumer Surplus / ZHU Cungen，YAO Zhong，F(xiàn)ENG Jiao 48
The Influence of Marketer-Generated Content on User-Generated Content—Empirical Study from Enterprise Microblogging on Weibo.com in Sina / LV Zhepeng，HUANG Jinghua，JIN Yue 62
ARTICLES
Product Knowledge Map Construction—A User-Learning Oriented Method / YANG Chunji，CHEN Zhigao，MA Ling 79
Research on Intention to Provide Online Social Support—A Construal Level Theory Perspective /LI Jia，LIU Minghui，LIU Xuan，ZHANG Pengzhu，ZHANG Chen 92
Impact of Quality Antecedents on End User Satisfaction—Moderating Effect of Experience/XU Jian，WANG Pan，LV Chengshu 111
From A New Entrant to A Leader—Exploring Platform Innovation Based on Relationship Management /LUAN Shidong，YAN Mengling，LI Chang，DONG Xiaoying 123
EVENTS 144