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項目一 商務數(shù)據(jù)分析認知 ...............1 教學目標　...................................1 思維導圖　...................................2 課前自學..........................................2 一、商務數(shù)據(jù)分析概述　..............2 二、商務數(shù)據(jù)分析的價值　..........6 三、商務數(shù)據(jù)分析思路　............10 自學自測　.................................15 課中實訓........................................17 實訓一　明確商務數(shù)據(jù)分析價值 ..........................17 實訓二　使用維度法構(gòu)建 數(shù)據(jù)分析思路 ............18 實訓三　確定經(jīng)濟可行的商業(yè)指標 ...................20 實訓項目評價　..........................24 課后提升........................................25 案例：身體乳產(chǎn)品升級市場調(diào)研方案設計　................25 項目二　商務數(shù)據(jù)收集 .......................27 教學目標　.................................27 思維導圖　.................................28 課前自學........................................28 一、初識商務數(shù)據(jù)收集　............28 二、選擇數(shù)據(jù)收集方法　............31 三、實施商務數(shù)據(jù)收集　............34 自學自測　.................................37 課中實訓........................................39 實訓一　初識商務數(shù)據(jù)收集 ...........................39 實訓二　選擇數(shù)據(jù)收集方法 ...........................40 實訓三　實施商務數(shù)據(jù)收集 ...........................42 實訓項目評價　..........................45 課后提升........................................47 案例：身體乳產(chǎn)品升級市場調(diào)研數(shù)據(jù)收集　................47 項目三　商務數(shù)據(jù)預處理 ..................49 教學目標　.................................49 思維導圖　.................................50 課前自學........................................50 一、商務數(shù)據(jù)預處理的內(nèi)容　..................................50 二、商務數(shù)據(jù)的統(tǒng)計特征　........53 三、商務數(shù)據(jù)清洗　...................61 四、商務數(shù)據(jù)集成、轉(zhuǎn)換和　規(guī)約 .................................75 自學自測　.................................82 課中實訓........................................85 實訓一　商務數(shù)據(jù)問題檢測 ..........................85 實訓二　商務數(shù)據(jù)統(tǒng)計特征處理 ..........................87 實訓三　商務數(shù)據(jù)清洗 ............90 實訓四　商務數(shù)據(jù)集成、轉(zhuǎn)換和規(guī)約 ...............92 實訓項目評價　..........................94 課后提升........................................95 案例：身體乳產(chǎn)品升級市場　調(diào)研數(shù)據(jù)預處理 ............95 項目四　商務數(shù)據(jù)分析 .......................99 教學目標　.................................99 思維導圖　...............................100 課前自學......................................100 一、行業(yè)分析　........................101 二、客戶分析　........................105 三、產(chǎn)品分析　........................109 四、運營分析　........................113 自學自測　...............................117 課中實訓......................................119 實訓一　行業(yè)分析 .................119 實訓二　客戶分析 .................122 實訓三　產(chǎn)品分析 .................125 實訓四　運營分析 .................132 實訓項目評價　........................147 課后提升......................................149 案例：身體乳產(chǎn)品升級市場調(diào)研數(shù)據(jù)分析（以市場部數(shù)據(jù)為例）　.................149 項目五　商務數(shù)據(jù)可視化及報告撰寫 .....................155 教學目標......................................155 思維導圖　...............................156 課前自學　...............................156 一、商務數(shù)據(jù)可視化　.............156 二、商務數(shù)據(jù)分析報告　..........169 自學自測　...............................177 課中實訓......................................179 實訓一　創(chuàng)建商務數(shù)據(jù)可視化圖表 ..............179 實訓二　撰寫商務數(shù)據(jù)分析報告 .................185 實訓項目評價　........................191 課后提升......................................193 案例：身體乳產(chǎn)品市場數(shù)據(jù)分析報告（部分）　.......193